August 10, 2017
ISLAMABAD – Pakistan Electronic Media Regulatory Authority (PEMRA) has warned ARY Digital not to air commercials banned by the regulator, and ensure strict compliance.
PEMRA had served a show-cause notice to the channel last month after it aired Igloo ice cream advert that was banned.
A press release issued by PEMRA Thursday said considering the stance by ARY Digital in its reply and during personal hearing, the channel was let off with a warning that in the case of any future violation, legal action would be initiated.
The Express Tribune, January 13, 2017