JournalismPakistan.com June 11, 2012
ISLAMABAD: Dawn has taken a major step forward by launching its Urdu-language website urdu.dawn.com that went up Monday.
The website is available in Beta version currently and can also be accessed through Dawn.com by hitting the Dawn Urdu button.
The launch of the Urdu version should give Dawn a big edge in terms of traffic and revenues as most people in Pakistan prefer reading Urdu. The new website also deals somewhat of a blow to national dailies The News, The Express Tribune, Daily Times, Pakistan Today and others.
Dawn’s Urdu website is almost similar to the English version as far as its content, layout and design goes. It is easy on the eye and comes complete with videos, comment boxes, website search and a string of other features.
The Dawn Group that also runs the DawnNewsTV switched the language medium of its channel from English to full-time Urdu in May 2010. Low viewership and poor revenues prompted that decision.
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A study conducted by JournalismPakistan.com and Communications Research Strategies on the economic situation of slain journalists' families and journalists displaced due to security threats.