January 08, 2015
ISLAMABAD: Pakistan Television earned income of Rs8,831 million during the financial year 2013-14 and suffered loss of Rs733 million while Rs4,940 million were collected under the head of TV license fee from electricity consumers.
Federal Minister for Information and Broadcasting Senator Pervaiz Rashid informed the National Assembly Thursday that his ministry was taking necessary measures to increase income and curtail expenditure of the organization.
In a written reply, he said the PTV management has targeted income budget for the year 2014-15 amounting to Rs9,877 million, a realistic figure compared to previous year's budget of Rs9,578 million which marginally increased by Rs300 million.
The minister said the management was focusing not only to achieve the target but also trying to get better results in excess of the given target.
During the year 2014-15, PTV has budgeted Rs9,828 million for its expenses on all activities which is only Rs306 million in excess i.e. by three percent against previous year's budget, he said.
The minister said the PTV management is focusing on 7 to 10 percent savings against the allocated budget through strict financial control which will enable the present management to minimise the losses or to achieve profit.
The PTV management is not only purchasing/arranging quality content from private production houses but also focusing on in-house production for better results, he said.
Rashid said the new screen launched with new content in Nov 2014 is getting positive results in the shape of advertising income. “The past management didn’t bother to purchase quality content during the last 10 to 12 months, resultantly serious damaged the viewership and interest of advertisers in PTV screen,” he said.