Journalism Pakistan
Journalism Pakistan
Even a win can't hide Pakistan's structural collapse in cricket فتح بھی پاکستان کرکٹ کے ڈھانچے کی تباہی نہیں چھپا سکتیJournalists stage walkout at post-budget briefing over government's dismissive attitude صحافیوں کا بجٹ کے بعد کی بریفنگ سے واک آؤٹ، حکومت کے توہین آمیز رویے پر احتجاجLegal storm brews as Dr. Nauman Niaz serves defamation notice on Shoaib Akhtar ڈاکٹر نعمان نیاز کی جانب سے شعیب اختر کو ہتکِ عزت کا نوٹسHRCP urges complete repeal of PECA, citing threats to free speech and civil liberties ایچ آر سی پی کا پی ای سی اے کے مکمل خاتمے کا مطالبہ، آزادی اظہار اور شہری آزادیوں کے لیے خطرہ قرارPFUJ condemns murder of journalist Syed Mohammad Shah, urges immediate justice پی ایف یو جے کا صحافی سید محمد شاہ کے قتل کی مذمت، قاتل کی فوری گرفتاری کا مطالبہState within a state? Police block reinstated Jang employees from resuming duties ریاست کے اندر ریاست؟ جنگ گروپ کے بحال شدہ ملازمین کو دفتر جانے سے روک دیا گیاMoeed Pirzada to report journalist Fakhar Durrani to FBI over alleged data theft معروف صحافی معید پیرزادہ کا فخر درانی کے خلاف ایف بی آئی کو رپورٹ کرنے کا فیصلہ

Dunya making a comeback

 JournalismPakistan.com |  Published June 27, 2012

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Dunya making a comeback

ISLAMABAD: Despite the huge setback Dunya TV recently suffered courtesy the controversial leaked interview episode featuring anchors Meher Bukhari, Mubashar Lucqman and property tycoon Malik Riaz, the channel has apparently made a strong comeback.

On June 23, Dunya released a rating chart showing it had beaten Geo into second place while reporting the slot wise performance  of coverage (1600-1730pm) on Prime Minister Yousaf Raza Gilani’s disqualification earlier that week.

Samaa TV is shown to have come third and DawnNews fourth in the ratings.

Last month Dunya had claimed to have overtaken Geo as Pakistan’s favorite news channel, but that was before the leaked video scandal broke. At the time Geo vehemently denied Dunya’s claim, producing another ratings chart showing Geo was still on top.

It is openly and commonly perceived that the ‘leaked video’ scandal could be the direct result of the ratings war between the two channels and was deliberately engineered by Geo. However, there is nothing substantial to support this theory.

Dunya owner and CEO, Mian Amir Mehmood, in a note to the channel’s employees, had congratulated them for their performance and urged them to continue their good work. However, he has been mum on the ‘leaked  video scandal’

Both Geo and Dunya have been carrying out a rather distasteful and unbecoming proxy war of words through their so-called senior anchors. These anchors have been pointing out the lack of credibility and misdeeds of their rivals, stressing on media ethics and what is right and what is not, while conveniently ignoring their own actions.

Geo has been top of the ratings charts since 2004/2005 and has rarely been challenged.

Dunya is lying,” said one Geo producer in Karachi, “They are nowhere near us. The ratings charts they keep on producing are fabrications of their own making. Everybody knows who is No.1.”

On the other hand, a Dunya reporter insisted, “Geo has lost its credibility. The ‘List of 19” featured more corrupt journalists from Geo than any other channel; so, if Hamid Mir says negative things about Dunya, who do you think is going to believe him?”
 

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